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AI Confidence for Media and Marketing
MODULE 1
Lesson 1.1 — Begin with Confidence: Why AI Matters in Modern Marketing and Media
Lesson 1.2 — Define Confidence: The New Creative and Strategic Mindset for the AI Era
CONFIDENCE LAB
Confidence Drill — Identify AI Opportunities in Your Marketing or Media Workflow
Confidence Drill — Map Human Oversight in AI-Generated Content
Confidence Drill — Write a One-Sentence AI Vision for Your Team
Wrap-Up
MODULE 2
Lesson 2.1 — Understand with Confidence: How AI is Reshaping the Marketing and Media Ecosystem
Lesson 2.1.1 — Work with Confidence: Choosing the Right AI Tools for Strategy, Creation, and Optimization
Lesson 2.2 — Learn with Confidence: The AI Terms Every Marketing and Media Professional Should Know
Lesson 2.3 — Build Confidence with Context: How AI Connects Data, Creativity, and Audience Insight
Lesson 2.3.1 — Deep Dive: The Current Landscape of B2C Marketing and Media
Lesson 2.3.2 — Deep Dive: The Current Landscape of B2B Marketing and Media
Self-evaluation
CONFIDENCE LAB
Confidence Drill — Classify AI’s Role in Real Marketing and Media Scenarios
Confidence Drill — Translate Data Insights into Creative or Editorial Actions
Confidence Drill — Assess Trust and Fit in AI Tools
Wrap-Up
MODULE 3
Lesson 3.1 — Create with Confidence: AI in Campaigns, Content Strategy, and Storytelling
Lesson 3.2 — Personalize with Confidence: Delivering Relevant Experiences at Scale
Lesson 3.3 — Adapt with Confidence: Real-Time Optimization in Campaigns and Content
Lesson 3.4 — Collaborate with Confidence: Integrating Human and AI Strengths Across Creative Teams
Optional: Learn More About Narrativa® Navigator for Marketing and Media
Self-evaluation
CONFIDENCE LAB
Confidence Drill — AI-Enabled Campaign Support
Confidence Drill — Compare Human-Only vs. AI-Integrated Workflows
Confidence Drill — Audit a Task for AI Readiness
Wrap-Up
MODULE 4
Lesson 4.1 — Measure with Confidence: From Engagement Metrics to Meaningful Impact
Lesson 4.2 — Evaluate with Confidence: SEO, AEO, GEO, and TEO in the AI-First Era
Lesson 4.3 — Evaluate Responsibly with Confidence: Ethics, Data, and Brand Integrity
Lesson 4.4 — Scale with Confidence: Building Repeatable AI Playbooks and Performance Systems
Self-evaluation
CONFIDENCE LAB
Confidence Drill — Build a Performance-to-Trust Framework
Confidence Drill — Draft an AI Disclosure for Your Brand or Publication
Confidence Drill — Virtual Scavenger Hunt: Spot AI in the Wild
Wrap-Up
MODULE 5
Lesson 5.1 — Grow with Confidence: From Pilot Projects to Scalable Transformation
Lesson 5.2 — Lead with Confidence: The Future of AI-Driven Marketing and Media Strategy
Success Story: The Wall Street Journal
Success Story: Phone House
CONFIDENCE LAB
Capstone: Design Your One-Month AI Confidence Plan
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Confidence Drill — Assess Trust and Fit in AI Tools
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