MODULE 1

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days after you enroll

• Lesson 1.1 — Begin with Confidence: Why AI Matters in Modern Marketing and Media Start
• Lesson 1.2 — Define Confidence: The New Creative and Strategic Mindset for the AI Era Start

  CONFIDENCE LAB

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days after you enroll

• Confidence Drill — Identify AI Opportunities in Your Marketing or Media Workflow Start
• Confidence Drill — Map Human Oversight in AI-Generated Content Start
• Confidence Drill — Write a One-Sentence AI Vision for Your Team Start
• Wrap-Up Start

  MODULE 2

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days after you enroll

• Lesson 2.1 — Understand with Confidence: How AI is Reshaping the Marketing and Media Ecosystem Start
• Lesson 2.1.1 — Work with Confidence: Choosing the Right AI Tools for Strategy, Creation, and Optimization Start
• Lesson 2.2 — Learn with Confidence: The AI Terms Every Marketing and Media Professional Should Know Start
• Lesson 2.3 — Build Confidence with Context: How AI Connects Data, Creativity, and Audience Insight Start
• Lesson 2.3.1 — Deep Dive: The Current Landscape of B2C Marketing and Media Start
• Lesson 2.3.2 — Deep Dive: The Current Landscape of B2B Marketing and Media Start
• Self-evaluation Start

  CONFIDENCE LAB

Available in days

days after you enroll

• Confidence Drill — Classify AI’s Role in Real Marketing and Media Scenarios Start
• Confidence Drill — Translate Data Insights into Creative or Editorial Actions Start
• Confidence Drill — Assess Trust and Fit in AI Tools Start
• Wrap-Up Start

  MODULE 3

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days after you enroll

• Lesson 3.1 — Create with Confidence: AI in Campaigns, Content Strategy, and Storytelling Start
• Lesson 3.2 — Personalize with Confidence: Delivering Relevant Experiences at Scale Start
• Lesson 3.3 — Adapt with Confidence: Real-Time Optimization in Campaigns and Content Start
• Lesson 3.4 — Collaborate with Confidence: Integrating Human and AI Strengths Across Creative Teams Start
• Optional: Learn More About Narrativa® Navigator for Marketing and Media Start
• Self-evaluation Start

  CONFIDENCE LAB

Available in days

days after you enroll

• Confidence Drill — AI-Enabled Campaign Support Start
• Confidence Drill — Compare Human-Only vs. AI-Integrated Workflows Start
• Confidence Drill — Audit a Task for AI Readiness Start
• Wrap-Up Start

  MODULE 4

Available in days

days after you enroll

• Lesson 4.1 — Measure with Confidence: From Engagement Metrics to Meaningful Impact Start
• Lesson 4.2 — Evaluate with Confidence: SEO, AEO, GEO, and TEO in the AI-First Era Start
• Lesson 4.3 — Evaluate Responsibly with Confidence: Ethics, Data, and Brand Integrity Start
• Lesson 4.4 — Scale with Confidence: Building Repeatable AI Playbooks and Performance Systems Start
• Self-evaluation Start

  CONFIDENCE LAB

Available in days

days after you enroll

• Confidence Drill — Build a Performance-to-Trust Framework Start
• Confidence Drill — Draft an AI Disclosure for Your Brand or Publication Start
• Confidence Drill — Virtual Scavenger Hunt: Spot AI in the Wild Start
• Wrap-Up Start

  MODULE 5

Available in days

days after you enroll

• Lesson 5.1 — Grow with Confidence: From Pilot Projects to Scalable Transformation Start
• Lesson 5.2 — Lead with Confidence: The Future of AI-Driven Marketing and Media Strategy Start
• Success Story: The Wall Street Journal Start
• Success Story: Phone House Start

  CONFIDENCE LAB

Available in days

days after you enroll

• Capstone: Design Your One-Month AI Confidence Plan Start
• Congratulations! Start