MODULE 1
CONFIDENCE LAB
MODULE 2
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Lesson 2.1 — Understand with Confidence: How AI is Reshaping the Marketing and Media Ecosystem
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Lesson 2.1.1 — Work with Confidence: Choosing the Right AI Tools for Strategy, Creation, and Optimization
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Lesson 2.2 — Learn with Confidence: The AI Terms Every Marketing and Media Professional Should Know
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Lesson 2.3 — Build Confidence with Context: How AI Connects Data, Creativity, and Audience Insight
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Lesson 2.3.1 — Deep Dive: The Current Landscape of B2C Marketing and Media
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Lesson 2.3.2 — Deep Dive: The Current Landscape of B2B Marketing and Media
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Self-evaluation
CONFIDENCE LAB
MODULE 3
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Lesson 3.1 — Create with Confidence: AI in Campaigns, Content Strategy, and Storytelling
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Lesson 3.2 — Personalize with Confidence: Delivering Relevant Experiences at Scale
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Lesson 3.3 — Adapt with Confidence: Real-Time Optimization in Campaigns and Content
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Lesson 3.4 — Collaborate with Confidence: Integrating Human and AI Strengths Across Creative Teams
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Optional: Learn More About Narrativa® Navigator for Marketing and Media
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Self-evaluation
CONFIDENCE LAB
MODULE 4
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Lesson 4.1 — Measure with Confidence: From Engagement Metrics to Meaningful Impact
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Lesson 4.2 — Evaluate with Confidence: SEO, AEO, GEO, and TEO in the AI-First Era
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Lesson 4.3 — Evaluate Responsibly with Confidence: Ethics, Data, and Brand Integrity
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Lesson 4.4 — Scale with Confidence: Building Repeatable AI Playbooks and Performance Systems
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Self-evaluation
CONFIDENCE LAB
MODULE 5
